The Bat, the Brand, and the Business: Lessons from Ozzy Osbourne

Some brands are born.
Others are bitten into being.

In 1982, Ozzy Osbourne was circling the drain. Fired from Black Sabbath, lost in drugs and depression, the world had written him off as a has-been rocker with too many demons. But one woman, Sharon, saw what no one else did.

She didn’t try to clean him up.
She amplified the chaos.

When Ozzy bit the head off a bat onstage (accidentally, thinking it was fake), most saw a PR disaster. Sharon saw an opportunity. She spun it into mythology. That moment became more than a headline; it became branding gold.

Here’s the lesson: Your brand doesn’t need to be perfect. It needs to be true.
Ozzy didn’t hide his darkness. He made it the brand. Sharon didn’t repackage him; she revealed him. And people connected with it. Because weird, real, raw? That cuts through noise.

What This Teaches Us as Business Owners:

1. Stop Polishing, Start Revealing
Perfection is boring. People crave something human. What makes you weird might just be what makes you wanted.

2. The Right Guide Changes Everything
Ozzy had Sharon. You need your own Brand Alchemist™—someone who can take what feels like madness and turn it into movement.

3. Your “Bat Moment” Might Be the Brand Catalyst
The thing you’re afraid people will judge you for? That could be the most memorable, magnetic part of your story.

You don’t need to manufacture magic.
You need to stop hiding the parts that already are. I just ask you to leave the bats alone :)

Until next time,

Taylor