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Thursday, August 19, 2021
By Taylor Boone
Can I ask you to close your eyes and just imagine what your brand, business, or product will look like when you command the attention of audiences who are excited to buy from you... once they know who you are and what you offer.
Do you like what you see?
Welcome to the HOOK!
Transform your product or service from I've heard of it to "I can't stop thinking about it!"
Transform yourself from "I've heard of her/him!" to "I can't stop thinking about her/him!"
Inspire thousands and more of the RIGHT people to share your brand message all over!
How does that look to you? Looks fantastic to me and this is what we aim to do with everyone we work with from the best in service providers to the best in products. We start with the simple question what is the story and how can we create an emotionally charges bond with your audience the same way Apple, Netflix, and those ever-loving chocolate bars... sorry, I got sidetracked.
You get the idea it's all about the Story and the emotional bond.. the TWO key ingredients. In this, we find your HOOK! Once you have our HOOK you can repeat the process any time you want to engage your audience and grow, make more sales, have more bookings, and increase your business growth and rise to the top of your market.
How to discover your HOOK?
Having a well-developed and crafter Hook is the only effective way to grab the attention your business deserves, stand out from the others, and grow! So how do we find your Hook? We dive deep into the story and find those hidden gems that cause the pulse to increase and the story to stand out. There are many factors at play when we look at the brand, the competition, and the ideal customer they want. We get clear in the message, who the target is, and what makes the brand different. This requires a few key pieces the teamwork at finding and once we do the goose pimple comes out. The hair on our necks stands up and if it is really good we have the tough one in the room leaning in, mouth open and the eyes wide... ready to bite down on the HOOK!
Are you ready to rise to the top of your market with the right Hook?