Branding 

IT'S TIME TO BECOME A MAGNET FOR YOUR DREAM CLIENTS! 

Are you dying to have a brand that stands out and has people banging down your door? 

You’ve probably heard by now that branding is more than just a logo, but what you may not realize is that business owners that take the time to develop a comprehensive brand strategy report earnings 92% higher than their counterparts. 
In other words, developing an effective brand strategy for your business is a step you can't afford to skip! 

We are sold 24/7 from our phones to the evening news to our beloved weekend sports. And we LOVE to buy 24/7 but don't try selling to us... we don't like to be sold too (please insert the last time you bought a car experience here).

 The science behind Jeff Bezos Billion dollar idea was simple: make it easy to find what you want or need. Now if we take that to your business can your ideal client see what you do? What you offer? What makes you different? Why they want to do business with you?

Every business is a brand and every business should have brand images and video, because if you don't I bet your competition will!

Not sure what brand images are? Look at Oprah. She is the face of all her brands. In fact going back to the first women that realized she was the face of her brand and made sure regardless if it was cookware, a book, or cannabis she can be seen... Yes good old Martha Stewart.  Branding your business, having a great logo and brand color will separate you from the pack and if what you do has competition then stand out! 

Collaborations between your brand and a photographer is key. 

BRAND PHOTOGRAPHY IS COMPLETELY UNIQUE TO YOUR BRAND

Are you ready to harness the power of your brand?

Branded Key Images 

When website visitors see the main image on the Homepage (which we call a “hero image” in the website world), they’ll immediately notice the same theme through the brand photo.

Creating a story will help all of your imagery feel cohesive and true-to-you, but you also need your photos to visually show what your brand is all about. It’s hard to do this with stock photos and when you use stock what are you really telling your client? 

If you’re like most entrepreneurs, you’re always looking for ways to improve your visibility. You’re already an expert at your craft, but you want imagery that helps you look like one.

BRAND PHOTOGRAPHY ELEVATES YOUR BRAND

What 5 things you should look for in a brand photographer? 

• Portfolio

  Every photographer has a unique aesthetic and style. Are you looking for classic and sophisticated personal branding photos? Or is your look more bright and colorful? While any good photographer will be able to listen to your vision and try to capture it, it’s best to choose a photographer whose previous work resonates with you.

• Specialization

  A fantastic wedding photographer or family portrait photographer isn’t necessarily a fantastic brand photographer. Look for an experienced photographer who specializes in personal brand photography.

• What’s included?

  To have a successful personal brand photoshoot, there’s usually a lot more elements that go into it than just you, the photographer, and the camera. Find out whether your photographer offers a brand story consult, styling or wardrobe advice, professional hair and makeup, or studio space as part of their personal brand photoshoot package. If not, consider those potential extra costs when working out your budget.

• Connection

  During your consultation, focus on how your photographer makes you feel. Do you feel confident in yourself and his or her ability to make you look your best? Do you feel comfortable and relaxed? Do you feel like he or she understands you and your vision? If so, it’ll definitely show in your photos!

• Think about the future

  As you and your business evolve, you’ll want to update your personal brand photos to best reflect your new look. To keep your brand looking fresh, ask whether your potential photographer offers a quarterly photoshoot package to regularly update your photos.